YouTube has continued investing in new monetization options for creators beyond advertising, including Merchandise, Channel Memberships, Super Chats and Super Stickers.
Good News, If you want to earn some money! Famous online video sharing and social media platform YouTube has announced to pay creators up to $10,000 a month for making popular videos on the Shorts app. The company has launched YouTube Shorts Fund, a $100 million fund distributed over 2021-2022.
YouTube has continued investing in new monetization options for creators beyond advertising, including Merchandise, Channel Memberships, Super Chats and Super Stickers.
“We have seen a demonstrable impact of these revenue sources, with over 100% growth in creator revenue in India coming from features like Super Chat, Super Stickers, Channel Memberships and Merchandise between February and May 2020,” YouTube said in a statement
“Each month, we’ll reach out to thousands of eligible creators to claim a payment from the Fund — creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts,” it added.
The $100 million fund will help build a monetisation model for Shorts on YouTube and is not limited to just creators in YouTube Partner Programme (YPP) and any creator that meets its eligibility criteria can participate. With the launch of the Shorts Fund, creators and artists now have 10 ways to make money and build a business on YouTube.
In addition to the Shorts Fund, here are 7 ways in which creators can continue to earn more revenues from their content on YouTube and build robust businesses.
Ads
Ads have been at the core of creators’ revenue streams, and continue to be the main way that creators can earn money on YouTube. Once in YPP, creators can decide which videos to turn on ads for. In addition to our Community Guidelines, videos must meet our Advertiser-Friendly Guidelines to be eligible for ads. Creators receive the majority of the revenue generated from ads on YouTube.
YouTube Premium
YouTube Premium is a paid subscription option that enables members to enjoy ad-free content, background playback, downloads, exclusive content and premium access to the YouTube Music app. The majority of subscription revenue goes to YouTube partners.
Merchandise The merch shelf allows channels to showcase their official branded merchandise right on their watch page on YouTube.
Channel memberships
With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as a monthly paying members at prices set by the creator.
Super Chat
Fans watching live streams and Premieres can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of their favorite creator’s attention.
Super Thanks
Now viewers can give thanks and appreciation on uploaded videos as well through Super Thanks. As an added bonus, fans will get a distinct, colorful comment to highlight the purchase, which creators can respond to.
Super Stickers
Another way followers can show support during livestreams and Premieres is with Super Stickers, which allows fans to purchase a fun sticker that stands out.
Merchandise
The merch shelf allows channels to showcase their official branded merchandise right on their watch page on YouTube. Creators can choose from 30 different retailers globally.
Ticketing
Music fans can learn about upcoming concert listings and with a simple click, go directly to our ticketing partners’ sites to purchase tickets.
YouTube BrandConnect
Through YouTube BrandConnect (previously known as FameBit), we’ve been making it easier for creators and brands to create branded content that is both authentic and effective. BrandConnect brings insights, measurement, and industry expertise to the influencer marketing landscape — seamlessly connecting brands, creators, and fans.
