Isha Ambani, the daughter of billionaire Mukesh Ambani, runs Reliance Retail, India’s largest retailer, which is a partner brand of major international brands such as Versace, Amiri, Armani, and Balenciaga, bringing reputed international brands, into the Indian market.
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In a major move by Mukesh Ambani– Asia’s richest man– and his daughter Isha Ambani, which could stir the Smart TV market in India, Reliance Retail Friday launched a range of Home Theatre LED TVs under the BPL brand, which have been indigenously developed in collaboration with Harman/Kardon aka Harman– an American audio electronics giant which specializes in audio accessories and equipment.
“The TVs, launched under the BPL brand, are engineered to deliver a cutting-edge audio experience through specifically optimised speaker modules, in addition to exceptional picture clarity, providing a theatre-like experience at home,” Isha Ambani-led Reliance Retail said in an official media release,
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According to the release, Reliance Retail’s new BPL Home Theatre TV range uses Harman’s proprietary AudioEFX tuning software and are powered by four AI algorithms that work in tandem to deliver a broad spectrum of audio, capturing the finer details with remarkable clarity.
“Consumers can now enjoy a truly cinematic experience in the comfort of their homes. Through this initiative, Reliance Retail fosters growth and innovation within the local manufacturing ecosystem and contributes to India’s emergence as a global manufacturing powerhouse,” it said.
BPL Home Theatre LED TVs are now available across the country at all electronic stores, large format stores, modern retail outlets, and ecommerce platforms like jiomart.com & reliancedigital.in.
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About Isha Ambani?
Isha Ambani, the daughter of billionaire Mukesh Ambani, runs Reliance Retail, India’s largest retailer, which is a partner brand of major international brands such as Versace, Amiri, Armani, and Balenciaga, bringing reputed international brands, into the Indian market.
Under her leadership, Reliance Retail, which has an estimated value of around Rs 8.3 lakh crores, has witnessed exponential growth in a short period of time, opening 3,300 stores across the country in 2023.
Recently, the young businesswoman, who is credited with the rapid expansion of Reliance Retail, including its e-commerce business Ajio and beauty platform Tira, was named the ‘Icon of the Year’ at Harper’s Bazaar Women of the Year Awards 2024.
