The TIARA card was launched at Pinkathon — a platform celebrating women’s strength, resilience, and spirit — by Indian Model & Actor, Creator of Pinkathon Milind Soman, Yoga practitioner Ankita Konwar, and Ravindra Rai – MD & CEO of BOBCARD Ltd.
BOBCARD Ltd, a wholly owned subsidiary of Bank of Baroda, announces the launch of the TIARA Credit Card — a first-of-its-kind, women-centric credit card designed to support, empower, and celebrate women’s financial autonomy.
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This newly launched Premium BOBCARD on RuPay network is tailored specifically to cater to modern women’s needs. The TIARA Credit Card seamlessly blends elegance with credit card functionality, offering unparalleled rewards and benefits across travel, dining, lifestyle, entertainment and health categories, according to a statement.
The TIARA card was launched at Pinkathon — a platform celebrating women’s strength, resilience, and spirit — by Indian Model & Actor, Creator of Pinkathon Milind Soman, Yoga practitioner Ankita Konwar, and Ravindra Rai – MD & CEO of BOBCARD Ltd.
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TIARA Credit Card vouchers and membership benefits
The product offers complimentary vouchers and memberships worth up to Rs 31,000 from leading brands including Myntra, Nykaa, Flipkart, Lakme Salon, Urban Company, Book My Show, Big Basket, Swiggy One, Amazon Prime or Disney Hotstar, Gaana Plus, and Fitpass.
The TIARA Women’s Credit Card extends a vertical design with valuable features, allowing women to manage both finances and lifestyle with ease. “With perks that align with their aspirations, this card becomes a powerful ally in their journey toward financial empowerment. The TIARA Card also includes unlimited domestic airport lounge access, reduced forex mark-up, UPI payment access, and a host of exclusive offerings designed to enhance every spending experience,” the statement said.
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Key features of TIARA women’s credit card:
Joining & Annual Fee: Rs 2,499 + GST
Joining Fee Reversal: Spend Rs 25,000 within the first 60 days
Annual Fee Waiver: Spend Rs 2,50,000 in a year to get the next year’s fee waived.
Reward Points: 15 reward points for every Rs 100 spent on travel, dining, and international purchases; 3 reward points for every Rs 100 spent on other purchases; reward points on Credit Card UPI capped at Rs 500 per statement cycle. 1 Reward Point = Rs 0.25
Entertainment: Annual memberships for OTT platforms like Amazon Prime or Disney Hotstar Gaana Plus, and discounts on movie tickets.
Following BOBCARD’s brand motto “Reimagine Credit for India,” the TIARA Card challenges societal perceptions and transforms the phrase “using the woman card” into a statement of pride, success, and resilience. Through TIARA, BOBCARD aims to stand with women as their true partner to reimagine the rules, break barriers, and rise higher.
Commenting on the launch, Ravindra Rai, MD and CEO at BOBCARD LIMITED said “The TIARA Card isn’t just an addition to our portfolio; it represents a significant step in partnering women on their journey to manage their finances without compromising their lifestyle needs. Historically, women have been questioned for ‘using the woman card’ in various situations. With TIARA, we aim to shift the narrative to symbolize pride and progress. We are proud to stand with women as they redefine norms, overcome barriers, and reach new heights. This is the beginning of a journey where recognition and luxury meets.”
