As the festive season commences, there is a strong anticipation of heightened demand for residential and commercial properties, particularly within the Delhi-NCR real estate sector.
It is a common aspiration for individuals to possess their own residence, a goal that many strive diligently to achieve. In India, a significant number of people choose to invest during major festivals such as Navratri and Diwali, viewing these occasions as particularly favorable. This year, as in previous years, an uptick in the demand for housing is anticipated, with numerous recent reports suggesting that the Delhi NCR real estate market is already performing robustly.
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In response to this trend, developers are introducing various initiatives, appealing offers, discounts, complimentary gifts, and special packages during the festive period, which serve to heighten the interest of home buyers in acquiring properties. It is expected that a number of new projects will be unveiled, particularly within the Gurugram real estate sector, potentially propelling the market to new levels. Additionally, property prices have experienced a notable increase in recent years, particularly following the Covid-19 pandemic, as individuals now seek to invest in larger and more desirable homes. The festive season typically sees a rise in property bookings, and many new developments are anticipated to be launched.
According to a recent Anarock report, due to strong demand, high input costs, and an increased supply of luxury homes, home prices in Delhi-NCR and Bengaluru have seen a 29 percent year-on-year increase in the July-September quarter. This is a positive sign for the real estate market ahead of the festive season, and tremendous housing sales are expected.
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Commenting on this, Santosh Agarwal, CFO and Executive Director of Alphacorp, said, “As we approach the festive season, the surge in home prices, particularly in Delhi-NCR, reflects the robust demand and strong market fundamentals. The Anarock report highlighting year-on-year price rise of 29 per cent from July to September showcases the growing appetite for quality homes with many buyers eager to take benefit of festive deals. Festivals, like Diwali, are a time when homebuyers feel confident making investments, and developers are well-prepared with attractive offers and new launches. Gurugram, in particular, is set to benefit from this momentum, driving both buyers’ interest and market growth. The outlook remains bright for the months ahead.”
Pankaj Pal, Managing Director, Whiteland Corporation, said, “Millennials are driving a new wave of demand in Gurgaon’s luxury residential market, purchasing high-end properties much earlier in life than previous generations. This shift is fueled by factors such as rising disposable incomes, increased access to flexible financing, and a preference for modern, amenity-rich living spaces that offer both lifestyle and investment value. Gurgaon, with its rapidly evolving infrastructure and premium developments, has become a prime destination for millennial buyers seeking luxury homes. Recent data shows that nearly 45% of luxury homebuyers in the region are now under the age of 40, reflecting their desire for early financial security and upgraded living standards.”
Festivals such as Navaratri are regarded as a favorable period for making substantial acquisitions, especially in real estate, as prospective homebuyers link this time with luck and prosperity.
Yashank Wason, Managing Director, Royal Green Realty said, “During festivals, developers often roll out special offers, discounts, and financing schemes, making it an attractive time for homebuyers to invest in property. Additionally, many new project launches are timed to coincide with the festive season, giving homebuyers a wider array of choices. Strategically, both buyers and sellers should focus on transparent transactions and plan well in advance. Buyers should be clear about their requirements, and sellers should emphasize value propositions that go beyond short-term discounts, ensuring lasting appeal and trust.”
For homebuyers, this period is an opportunity to secure better deals and incentives, but they should carefully evaluate the long-term benefits of these offers. “It’s important to conduct due diligence, compare options, and ensure that the discounts translate into genuine savings. On the other hand, for sellers, festivals bring a surge in demand, allowing them to negotiate better prices. However, they must remain mindful of the competitive landscape, as multiple developers and sellers may be offering enticing deals.” he added.
Abhishek Trehan, Executive Director, Trehan Iris, said, “As per the recent report by Anarock, the housing prices in Delhi-NCR witnessed a surge of 29% from July to September, which is a testament to increased demands and rapid urbanization, further underscoring the attractiveness of real estate investments. Moreover, buyers are clearly adapting to changing preferences, prioritizing quality and spacious living spaces that align with their evolving needs. This trend signals a strong market recovery, and we are dedicated to providing innovative and sustainable developments that meet this growing demand, ensuring long-term value for our buyers and investors alike.”
As the festive season commences, there is a strong anticipation of heightened demand for residential and commercial properties, particularly within the Delhi-NCR real estate sector. Developers are presenting exclusive offers and diverse schemes to take advantage of this favorable period. The expansion of infrastructure, along with prime locations and outstanding projects in Gurugram, Faridabad, Sonipat, Noida, and Delhi, is propelling this market to unprecedented levels, thereby generating significant opportunities for both investors and prospective homeowners.
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