WhatsApp spam messages are an issue and everyone is looking for ways to block them from brands. But the messaging app wants to fix these issues for us.
If you use WhatsApp, as many billions do, you must be tired of all the promotional messages and delivery updates on the messaging app. People say they never gave consent to get these messages on WhatsApp but it still happens. But the platform is aware of these issues faced by its users and realises the need to clampdown on such activities at the worst possible time. So, how is WhatsApp planning to change this and how can its users feel better about not seeing these random messages on their feed?
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DON’T SEND WITHOUT PERMISSION
WhatsApp wants businesses to send messages only after they seek consent from the customer. The platform even advises the businesses to send messages that are relevant to them, and asking permission before sending messages like an update for their delivery or a coupon for sale. We have seen these prompts earlier but people complain they continue to get such messages. Hopefully, the new policies will make it better.
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BE CLEAR WITH YOUR MESSAGES
The other major change that WhatsApp is seeking is that businesses need to be clear about the message and at what time they send it. The last thing you want is a good morning message in the evening, or a tempting food offer just when you finished eating lunch. It is essential that business knows when the customer wants to see your message, not the other way around.
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GET THE DATA, USE IT
WhatsApp says it can help businesses determine what kind of content works with the users. It has randomised data about who is reading what to prevent overload of wrong messages that takes effort and money.
BETTER FEEDBACK FROM USERS
And yes, WhatsApp will help users give better feedback to brands if they are getting offers on products that don’t interest them or are relevant to them.
