Recently launched Apple iPhone 15 will cost more in India in comparison to US and Dubai, despite the company manufacturing them in the country.
For the domestically manufactured models, the gap is as much as 20 per cent when compared with the US. While the price of iPhone 15 in Dubai is AED 3,399 (or Rs 76,817), in India it is priced at Rs 79,990 even though the model is not manufactured in UAE.
However, when it comes to the Pro versions, the difference is huge. The pro versions, which are not locally manufactured, attract a 22 per cent import duty.
While iPhone 15 Pro is priced at Rs 1,34,900 in India, in the US, it is priced at Rs 82,917. Suprisingly, the model is priced significantly cheaper in Dubai (Rs 97,157).
Coming to iPhone 15 Pro Max, the price in India is Rs 1,59,900, while it is Rs 99,517 in the US and Rs 1,15,237 in Dubai, according to a report by The Times of India.
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“One of the reasons is supply chain as several components are shipped after payment of import duty. Also, the scale of business in India is much less when compared to strong volumes in the US and Dubai,” a key apple distributor said to TOI.
“There are a lot of variables that go into final pricing. Apple does collaborate with partners to offer discounts and trade-in options in the year ahead to mitigate the impact of basic customs duties and additional taxes on the final pricing of imported models,” said Prabhu Ram, head of industry intelligence group at CyberMedia Research to TOI.
He also said that the main reason for the growth of Apple in India is its older generation iPhones.
“When the iPhone 14 series debuted last year, 54 per cent of shipments through the year consisted of older-generation iPhones.
A year earlier, when the iPhone 13 series was launched, only 23 per cent of shipments in that year were from the iPhone 13 series, with the remaining 77 per cent comprising previous-generation iPhones,” said Ram.
