The price of tomatoes in India has seen a significant surge recently, due to delayed monsoons, heavy rains, reduced supply and other factors. The price has skyrocketed up to Rs 150 per kilogram in several regions, including the capital city of Delhi. In some stores, the price has even reached an alarming Rs 200-Rs 250 per kilogram. Amidst the tomato crisis, the Open Network For Digital Commerce (ONDC) and Paytm have come up with some relief for buyers.
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Paytm E-commerce Private Limited on Tuesday announced the sale of tomatoes at Rs 70 per kilogram through National Cooperative Consumers Federation of India (NCCF) for users in Delhi-NCR on Paytm ONDC. With this initiative, the platform is offering users a maximum of two kilograms of tomatoes at Rs 140 per week, with free delivery. The company has also hinted that the prices for tomatoes may fall further as per directions from NCCF.
The move is expected to benefit many users, especially considering that retail prices of tomatoes in some cities have crossed Rs 200 per kilogram. Talking about the offer, Paytm E-Commerce Private Limited Spokesperson said, “The rising prices of a kitchen essential like tomato has been affecting many across the country. With this collaboration between NCCF and ONDC, our users in Delhi NCR can now easily get tomatoes at affordable prices.”
How to order tomatoes on Paytm ONDC
Open the Paytm app.
In the search bar, type “ONDC” and tap on the “ONDC Food” result.
On the ONDC Food page, tap on “Tomatoes from NCCF”.
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Select the quantity of tomatoes you want to order.
Enter your delivery address.
Select your payment method and pay for your order.
Your order will be placed and you will receive a confirmation message.
However, before ordering tomatoes from ONDC, note that when placing an order through ONDC, the minimum quantity available for purchase is two kilograms of tomatoes. While you have the flexibility to order tomatoes in multiples of two kilograms (such as four kg, six kg, eight kg, etc.), it is not possible to go below the specified limit.
Secondly, there’s no immediate delivery option. As per ONDC-supporting apps, your order will be delivered the next day.
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Notably, Open Network for Digital Commerce (ONDC) is a government-backed initiative created by the Government of India to democratize the existing e-commerce ecosystem in the country. Since its launch in Bengaluru, ONDC has expanded its presence to Delhi-NCR, Mumbai, Kolkata, Chennai, Kanchipuram, Hyderabad, Bagalkot and Lucknow. ONDC offers delivery of various categories, like Food & Beverage, Grocery, Home & Kitchen, Fashion, Electronics, Health & Wellness, and Beauty & Personal care.
