The app serves as a one-stop shop for the HoReCa sector and a business-to-business platform for kitchen supplies.
Swiggy, the Bengaluru-based food delivery company, has launched Assure, a business-to-business (B2B) platform, to compete withZomato’sHyperpure solution, intensifying a business war between the two companies.The app was released in Septemberof last year andwasupdatedin December.According to the app description, it is a“one-stop shop for the HoReCa (hotels, restaurants, and caterers) industry and a B2B platform for kitchen supplies.”
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With over 100 downloads so far, theapp was released bySwiggy’sAndroid subsidiary Scootsy, which also introduced the sales tool Lynk Pragati, the B2B retail ordering app Tezz, and the intra-city logistic platform fordriver partnersLYNK Partner.
According to the App, Assure provides“locally sourced, high-quality, and fresh ingredients”while adhering to strict sanitary standards from sourcing to delivery. It is a“comprehensive solution for all kitchen needs,”itstated.
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This new venture complements thecompany’srecent services, which include Bolt and Snacc (10-minute food delivery), Swiggy Scenes for restaurant event reservations, and One BLCK, an invite-only premium membership program.
The new kitchen supply app is a calculated step towards thecompany’slong-term development and financial success.Itsfood services ecosystemwill be strengthened by the B2B sectorby establishing a sticky, end-to-end value chain that runs from procuring ingredients to food delivery.Additonally, this can help the business improve its rapport with HoReCa players.
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In addition to helping Swiggy compete more effectively with Zomato, the B2B supply chain can enable Swiggy to potentially create higher profitsin comparisonto low-margin food delivery businesses by leveraging HoReCa procurement, a significant recurrent expense for restaurants and hotels.
In 2018, Zomato introduced its Hyperpure solution, which has since expanded to more than 100 cities and can now deliver over 4,000 goods to more than 40,000 restaurant partners. The app offers next-day delivery for groceries, fruits and vegetables, packaging, consumables, poultry, meats and seafood, gourmet foods, and kitchenware.
In Q3 of this fiscal year, the company announcedHyperpure’ssales of Rs 1,671 crore, up 95 per cent from Rs 859 crore in Q3 of FY24. At the same time, the adjusted EBITDA loss decreased from Rs 34 crore to Rs 19 crore.
