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Zomato launches ‘Recommendations from Friends’ feature for personalised food discovery

To enable the feature, users can provide access to their contacts on the app and manage who they see recommendations from, as well as the restaurants they recommend, the company stated.Zomato, an Indian online food ordering and delivery platform, has launched a new feature called ‘Recommendations from Friends’ to enhance the food discovery experience for its users. From what is understood, the feature is now available nationwide on the latest version of the Zomato app and allows users to view personalised restaurant and dish recommendations from their friends. To enable the feature, users can provide access to their contacts on the app and manage who they see recommendations from, as well as the restaurants they recommend, the company stated.

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“The new feature will allow our customers to make food choices based on their friends’ recommendations, making their discovery and ordering experience on our platform more relatable and enjoyable. Most importantly, our customers will have full control over the recommendations that they share and see from their friends, ensuring their privacy is not compromised at any point.”- Rakesh Ranjan, CEO, Food Delivery, Zomato, said. 

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The company further clarified that the feature ensures privacy by restricting access to order history and order frequency. Users can edit or disable recommendations they share through the ‘Manage recommendations’ option on their profile. Only friends who share contact access during onboarding and select the user as a contact will see their recommendations, which are limited to restaurants rated four or five stars. Similarly, users can manage whose recommendations they view and opt out of the feature if desired.

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