In recent years, there has been a notable shift in the profile of homebuyers in Bhiwadi, with end-users now forming a significant portion of the market.
Bhiwadi, commonly known as the ‘Gateway of Rajasthan’, has experienced considerable growth in its real estate sector in recent years. Located along the Bhiwadi-Alwar State Highway, this rapidly-developing industrial town is increasingly favored by both end-users and investors, thanks to its strong connectivity and cost-effective housing alternatives.
Strategic Location and Connectivity
The region’s rapid growth can be attributed to its excellent connectivity. The Bhiwadi-Alwar State Highway serves as a major artery, linking Bhiwadi with key industrial and urban centers, including Delhi, Gurugram, and Jaipur. The upcoming expansion of the Regional Rapid Transit System (RRTS) further enhances Bhiwadi’s accessibility, making it a convenient and attractive location for working professionals seeking homes with good commuting options.
Talking about the Bhiwadi market, Samir Jasuja, Founder & CEO, PropEquity, says, “Bhiwadi has experienced a significant decline in new housing supply over the last five to six years, as the town has been contending with an oversupply that has developed over the past decade. However, the weighted average price of new launch projects has more than doubled in line with the national trend indicating heightened demand in the region post-pandemic. This strategically-located industrial town in Delhi-NCR boasts of excellent connectivity and employment opportunities and continues to be an affordable housing alternative.”
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Source: PropEquity
The Rise of End-Users
In recent years, there has been a notable shift in the profile of homebuyers in Bhiwadi, with end-users now forming a significant portion of the market. These buyers are primarily seeking affordable yet quality housing, catering to the growing demand for mid-segment homes. This demand is driven by a mix of factors including the influx of workforce from nearby industrial hubs, competitive pricing, and improved social infrastructure.
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There are several key realty players in the Bhiwadi market, including Ashiana Housing and the Trehan Group.
“Bhiwadi has evolved as a promising residential destination, thanks to its strategic location and excellent connectivity via the Bhiwadi-Alwar State Highway. As a developer, we have always focused on providing quality construction and delivering projects tailored to the needs of mid-segment homebuyers. The demand from end-user buyers is a strong testament to the market’s potential and the growing confidence in Bhiwadi as a residential hub,” says Saransh Trehan, Managing Director, Trehan Group.
With continued infrastructure development and an increasing focus on quality housing, Bhiwadi’s real estate market is poised for sustained growth. Developers, who are committed to quality and meeting the needs of mid-segment buyers, are likely to continue playing a pivotal role in shaping the future of this region. For end-users, Bhiwadi offers an ideal blend of affordability, connectivity, and quality living, making it an attractive choice for long-term investment.
