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How Data Security is reshaping Digital Property Management

data security

Incorporating AI and IoT into their solutions, property management apps are demonstrating remarkable creativity and enabling members of communities to live really secure, safe, and convenient lives.

Convenience is good, but not at the cost of security. Many digital property management apps, also referred to as housing facility management apps which have gained prominence over the past few years, make you believe that if you need to adopt convenience in Community Living, you need to tick “yes” to having your data being utilised by Advertisers – compromising on Data Security.

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In this era of digital property management, data security is paramount. Immense amount of crucial personal data is entrusted onto these Apps. Hence, apps for community residents should be 100% Ad-Free and also Affordable. And that is exactly what the best of breed property management apps offer to Community residents in India.

While earlier, these apps only managed basic aspects like visitor’s entry, community help desk, today we have software systems that work as a communication thread between committee members, staff and residents of the society. Leveraging Artificial Intelligence and cutting-edge technology, these apps create a sense of security amongst the residents living in the society. These Apps not only take care of security, they also provide multiple conveniences with respect to community living.

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Using these Apps, residents can easily reach out to community or property management team, and also neighbors for help. For emergencies, residents can get help from emergency response teams at a tap of a button. Community residents can get all information related to community guidelines, on their fingertips, reducing conflicts. With these Apps, they stay informed about all important property updates, they are aware of all community events and amenities, and can book them for their personal use. The benefits are endless.

While some property Apps maintain a clean business model, some other apps use the data of the residents for various monetization purposes. It has been seen that such apps use the resident’s data to lure advertisers who can then bombard the residents with incessant notifications and advertisements. This compromises their data security, putting them at risk of potential fraud. In today’s time, the phone numbers and other such details are often linked to bank accounts, and this can lead to cybercrime, where the residents can become victims without even suspecting a fraudulent activity. Thus, the need of the hour is an Ad-Free, Zero-Spam housing facility management app that keeps the data security of the users at its core ethos.

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For residential communities, apartment/villa complexes, it is better to look for apps that have no advertising business. That way one can be assured of data security. Some communities or residents who use these ad-based products, from their individual capacity opt for no advertisements by paying extra money. Some communities who also adopt these ad-based products, believe that products like Facebook, Google who also have advertising business have access to personal data of users; so if these ad based property management products also have access to their data, what is the difference?

There is actually a huge difference – the data which property/community management apps have are much intensely personal – it contains one’s home address, details of their vehicles, their government Ids, their family member’s data, data of their guests, and more. Can you really trust this level of precious data with a company whose majority of business is based on advertisements?

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Multiple ads during the day can also lead to loss of important information. Consider the scenario where a wire near the swimming pool gets exposed due to heavy rain or storm. The citizens are at great risk from this. A crucial notice warning neighbours to stay away from the area is sent out as committee members and community personnel collaborate to address the issue. This information is available to all residents of a community via the app. The ones who get constant ads miss out on the information due to inundation of notifications throughout the day, potentially risking the lives of the residents. However, those using ad free apps will never miss the communication, as they know any message coming via this app is important.

We are overall seeing a surge in the number of housing societies that are migrating to ad-free subscription-based property management apps, i.e. serious software with primary focus on resident safety, security as well as privacy of data. Apps that jeopardise data security should certainly not be used.

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Moreover, incorporating AI and IoT into their solutions, property management apps are demonstrating remarkable creativity and enabling members of communities to live really secure, safe, and convenient lives. The Trinity of Community Stakeholders—security guards, flat residents, and the management committee—can effectively work together to create a very secure community with the help of ad-free property management system.

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