Bharti Airtel, India’s second-largest telecommunications operator, has launched three new prepaid data plans that cater to the diverse needs of its users. Priced at Rs 161, Rs 181, and Rs 351, these plans are designed as data vouchers without any associated service validity, marking a strategic move to enhance user experience in an increasingly competitive data-selling market.
The Rs 161 prepaid plan is particularly appealing, providing users with a generous 12GB of data valid for 30 days. It’s important to note that this 30-day validity refers specifically to the data voucher and does not impact the overall service validity. Users will need to have an active base prepaid plan to use this data. The Rs 181 plan, which has seen a reduction in benefits compared to its previous iteration, now offers 15GB of data along with 30 days of validity. It also includes access to over 20 OTT (over-the-top) benefits through Airtel Xstream Play, making it a great option for streaming enthusiasts. Previously, this plan provided 1GB of daily data.
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Lastly, the Rs 361 prepaid plan provides a substantial 50GB of lumpsum data, also valid for 30 days. Like the other two plans, it requires users to have an active base prepaid plan, ensuring that customers can take full advantage of the data offered. In addition to these new plans, Airtel recently introduced a Rs 26 plan, which offers 1.5GB of data with a validity of just one day. This short-term option caters to users who need data for a quick, immediate need. Furthermore, the Rs 77 plan has been revised to offer 5GB of data for 7 days, enhancing its appeal for users looking for short-term data solutions. The Rs 121 plan has also undergone changes, now offering 6GB of data for a validity period of 30 days.
These adjustments and new offerings come at a time when the telecom sector is fiercely competitive, with operators continually looking to attract and retain customers through innovative pricing and data solutions. By expanding its prepaid plan options, Airtel aims to cater to a wider range of customer preferences, ensuring that users have access to data packages that best suit their needs.