If you know the basics of uploading videos, reels, and shorts on social media platforms, this news can help you earn more money.
Uttar Pradesh Social Media Policy: There is a big opportunity for common people also for social media influencers as per the recent move by Uttar Pradesh government. Uttar Pradesh government’s new social media policy is giving them an opportunity to earn Rs. 2 Lakh To Rs. 8 Lakh per month for promoting sate governments different initiative on social media platforms like YouTube, Instagram, Facebook & ‘X’.
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The Uttar Pradesh government has drafted a new digital media policy that allows it to pay up to Rs 8 lakh per month to an influencer to promote its schemes on social media platforms. It also warns of legal action if any “objectionable content” is put online.
The state government will pay up to Rs 8 lakh per month to influencers and holders of these accounts on different social media platforms such as Facebook, X, Instagram and YouTube depending on their followers and subscribers.
How To Earn From Rs. 2 Lakh To Rs. 8 Lakh Per Month?
For listing, each of X, Facebook, Instagram and YouTube has been divided into four categories based on subscribers and followers, stated in the draft.
Payment for content On X, Facebook, Instagram: The category-wise maximum payout limit for payments to account holders or operators or influencers of X, Facebook, Instagram has been fixed at Rs 5 lakh, Rs 4 lakh, Rs 3 lakh and Rs 2 lakh per month respectively.
Payment for content On YouTube: “The category wise maximum payout limit for videos, shorts, podcast payments on YouTube has been fixed at Rs 8 lakh, Rs 7 lakh, Rs 6 lakh and Rs 4 lakh per month respectively,” it added.
According to the digital media policy, digital mediums like X (formerly Twitter), Facebook, Instagram and YouTube will also be encouraged to display content, videos, tweets, posts, reels based on the schemes and achievements of the state government by listing the related agencies or firms and issuing advertisements.
“With the release of this policy, the residents of the state who are residing in different parts of the country and abroad will be ensured to get employment in large numbers,” it said.
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UP’s Social Media Policy Warns Against “Objectionable Content”
Govt Warns The government will also take legal action against the social media operators, influencers, firm or agency concerned in case “objectionable content” is uploaded, it stated.
“In case of uploading objectionable content on Facebook, X (formerly Twitter), Instagram and YouTube, there is a provision for legal action against the concerned agency/firm as per rules. Under no circumstances should the content be indecent, obscene and anti-national,” stated the press note signed by Principal Secretary Sanjay Prasad.
The policy will also help create jobs, the statement noted.
(With Inputs From PTI)
