A brand which was once supported by Sardar Vallabhbhai Patel has now become world’s strongest food brand.
Amul has retained the strongest dairy brand of the world title for the fourth consecutive year. ‘Amul has been ranked as the world’s strongest food brand by consultancy firm Brand Finance, UK.
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“Amul has been ranked as the world’s strongest food brand and the strongest dairy brand as per Brand Finance, UK, world’s leading brand consultancy, in its annual report titled ‘Food & Drink 2024’,” the company said in a statement.
Among the top 50 global brands listed in the report, Amul is the only Indian brand to be featured and recognised for its achievements.
As per the report, Amul has risen from second rank in 2023 to become the world’s strongest food brand in 2024, with a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating.
The report lists the most valuable and strongest food, dairy and non-alcoholic drinks brands.
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Amul Becomes ‘World’s Strongest Food Brand’
“Amul’s brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics,” the statement said. Brand Amul is marketed by the Gujarat Cooperative Milk Marketing Federation, the largest farmers-owned cooperative in the world.
Amul MD Jayen Mehta said, “This is indeed a proud moment for the entire Amul team and our 36 lakh farmers, who have contributed to build and nurture this brand. We have always believed Amul’s currency is not milk, but trust, and it is this trust, which has created the brand that is loved by every generation of consumers over the last 78 years”.
Amul annually procures 11 billion litres of milk and is worth Rs 80,000 crore (USD 10 Billion), with its products being picked up 22 billion times in a year, the highest in the world.
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Amul Brand History
Amul (Anand Milk Union Limited) is India’s largest food brand. It is also the world’s largest pouched milk brand. It was founded in 1946 in Anand, Gujarat by Tribhuvandas Patel with the support of Sardar Vallabhbhai Patel. The brand was established mainly against the exploitation of local milk producers by middlemen. Amul’s wanted to provide fair compensation to farmers & good quality products to consumers.
