Up until now, a group of clients placing an order together had to use a single device to add their preferred cuisine
Food delivery platform Swiggy with the launch of its group ordering function will now let up to 40 customers place orders simultaneously and add various items to a single cart.
The company in its social media post on LinkedIn wrote, “Group Ordering on #Swiggy went live a few days ago and we saw 6% of all orders on the first weekend of release being made via the feature. The maximum number of users joining one cart so far was 17 (that must have been quite the fun little party). And the best part? The average order value via Group Ordering was 3.7x of our usual orders.”
Up until now, a group of clients placing an order together had to use a single device to add their preferred cuisine. On the other hand, Swiggy users can now create the same cart simultaneously by sharing a link or a QR code. As per the company, ‘a party pain point’ was the reason behind the feature’s launch. Additionally, the feature will help Swiggy push up average order values (AOVs), a key operating metric that is tracked to assess a company’s performance.
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Interestingly, Zomato, Swiggy’s competitor, also introduced a similar service on August 17. According to the Gurugram-based company, users may easily add items to the same cart by sharing a link with their friends. “We’re gradually rolling it (the group ordering feature) out to all customers as we speak. In case the feature is available to you, please use it for your house party tonight, and tell us how it goes,” Deepinder Goyal, co-founder and group CEO, Zomato said in a post on X, formerly Twitter.
