AirAsia said said the initiative aims to showcase the airline’s destinations as part of the movie-goers experience in more than 130 selected theatres across 12 cities over the next six months.
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AirAsia: As part of its campaign to expand operations in India, budget carrier AirAsia will soon bring a ‘cinematic in-flight’ experience for movie-goers in selected cinemas across the country. The innovative campaign is part of airline’s efforts to woo Indian travellers to travel to mesmerizing destinations across Asia, Australia and beyond via AirAsia’s network.
In a statement, a senior AirAsia official said that the initiative aims to showcase the airline’s destinations as part of the movie-goers experience in more than 130 selected theatres across 12 cities over the next six months.
“The initiative is aimed at inviting travellers from India to discover the hidden gems of Asia and Australia and beyond through its network that will soon connect 16 cities in India to over 130 destinations across its network via Malaysia and Thailand,” said AirAsia’s Chief Commercial Officer Paul Carroll.
Carroll also announced that movie-goers in these selected theatres will stand the chance to win AirAsia tickets to anywhere across AirAsia’s network.
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He said that as part of the outreach initiative, AirAsia will also be collaborating with more than 130 local travel content creators to showcase its destinations to Asia, Australia and beyond, spanning bustling cities, serene beaches, historic landmarks, and vibrant local cultures.
“We are excited to unveil an innovative partnership with Qube Cinemas. Soon, the immersive AirAsia ‘cinematic in-flight’ experience will be in 130 cinemas across India for six months and we’re really looking forward to connecting more meaningfully with movie-goers who are also travel lovers here through this initiative,” Carroll said.
(With PTI inputs)
