YouTube is going after ad-blockers in a big way once again as company users complain they are not able to watch videos anymore.
YouTube’s crusade against the ad-blockers continues and this time the platform seems to be ending the videos before they even start. Yes, people using the ad-blockers have complained that YouTube is skipping the videos to the end.
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But depriving them of watching the video completely seems like a bold and aggressive move that is unlikely to go down well with the users and the regulators as well. Many have talked about the videos skipping to the end issue on YouTube and most of them have an ad-blocker enabled on your machine. YouTube has not officially commented on the changes and we don’t expect that to change anytime soon.
The company has cited the reasons to not use an ad-blocker quite a few times but this constant barrage of ads that the free users see on the platform, using the ad-blockers is unavoidable.
However, YouTube says that ads are a source of earnings for the company which helps them pay the creators. So, if you want to continue using YouTube and don’t want ads, the platform says just pay up for its premium service and forget about ads once and for all.
As for the latest issue with ad-blockers, we independently verified on YouTube with the ad-blocker enabled and observed that the full video played without skipping to the end. So, it is possible that some of these users were facing issues because of the ad-blocker itself but we cannot say the exact cause for a certain until more details come out.
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YOUTUBE AND AD-BLOCKERS – THE ONGOING BATTLE
YouTube started the exercise with a three-strike rule for videos, giving people enough time to stop using ad blocker and let ads show for all videos on their profile as long as they wish to use YouTube for free.
Should you encounter YouTube’s new pop-up that appears when it detects an ad blocker on your system, you will primarily see two options: to “allow YouTube ads” or simply “try YouTube Premium.” The page also notes that “video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled.”
These changes have already spelt trouble for ad blocker companies, who have reportedly seen thousands of people uninstall the apps as YouTube now restricts its use on browsers. Most of the people dropping out their ad blocker have been using YouTube on Chrome browser.
