Offbeat realty destinations are becoming highly popular, which reflects a broader trend of a desire for a balanced and enriching lifestyle.
Over the last few years, the Indian real estate sector has observed a notable shift, as homebuyers are increasingly looking out for serene and offbeat destinations that are far away from the hustle and bustle of metropolitan cities. Cities like Sonipat, Bhiwadi, Panchkula, and Meerut have emerged as premier locales for residential investments, boasting a blend of natural beauty, cultural richness, and a growing economy. This transition reflects a desire for a better quality of life, where serenity meets modern amenities in a relaxed environment.
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Mohit Malhotra, Founder & CEO of Neoliv, says, “We envision that new age cities will become the crucibles of future economic dynamism. Their appeal lies in a harmonious mix of affordability, accessibility, and lifestyle amenities, offering new relaxed havens of living. Additionally, the extended NCR is experiencing significant infrastructure enhancements, supported by government initiatives aimed at fostering sustainable development. With the emergence of large global level industries such as the upcoming Maruti Suzuki plant in the vicinity of Sonipat belt, these locations are poised to drive demand for mid-income housing projects and plotted developments, transforming into vibrant residential neighbourhoods.”
Offbeat destinations are becoming highly popular, which reflects a broader trend of a desire for a balanced and enriching lifestyle. For instance, Bhiwadi, once an obscure industrial town in the National Capital Region (NCR), is swiftly establishing itself as a recently- emerged real estate development drawing parallels to the highly coveted micro-market of Sohna Road. With its strategic location, robust infrastructure, and emerging commercial and residential ventures, Bhiwadi is primed for exponential growth, echoing the trajectory of Sohna Road in Gurugram.
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Anil Gupta, President of CREDAI NCR Bhiwadi Neemrana, says, “With its strategic location, robust infrastructure, and burgeoning commercial and residential developments, Bhiwadi holds immense potential for growth and investment. Much like Sohna Road, Bhiwadi is poised to become a thriving micro market, offering affordable yet high-quality living spaces. Once the region gets connected with the Delhi-Mumbai Expressway, its potential for growth and prosperity will be further enhanced. As stakeholders in Bhiwadi’s development, we are optimistic about the town’s potential to emerge as a key destination in the NCR, offering unparalleled opportunities for growth and prosperity.”
More and more families are moving to these areas, drawn by the promise of a better lifestyle and great investment opportunities. Panchkula, for instance, has boomed significantly. DLF’s luxurious residential project, The Valley, launched back in 2010, has seen its property values soar from Rs 2,000 per sq ft to an impressive Rs 8000 per sq ft. This remarkable ascent underscores the untapped potential of the tranquil town, with DLF spearheading the charge. Their projects like The Valley, The Valley Gardens, and their latest offering The Valley Orchard have set the stage for a burgeoning demand for homes in these locales. The Valley Gardens spans over 34 acres (13.76 hectares), offering stunning views of the Morni Hills and the Shivalik range. DLF has now unveiled its sample apartment, inviting homebuyers to experience luxury living firsthand.
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These tier-2 cities are experiencing significant growth, driven by improved infrastructure, including better roads, public transport, and thriving commercial centres. Most important of all, it offers a tranquil yet connected lifestyle that tier-1 cities struggle with due to overcrowding and soaring property prices. This development encompasses physical, cultural, and economic growth, creating fresh opportunities that will revitalize the local economies.
Rahul Singla, Director, Mapsko Group, says, “In recent years, tier-2 cities like Sonipat have witnessed the emergence of the organized real estate market, which has presented unprecedented growth and development opportunities for the developing city. Amidst this evolving landscape and the increasing adoption of remote work options, Sonipat offers an enticing blend of affordability and quality of life. Homebuyers are drawn to spacious homes set against the backdrop of verdant greenery, providing a respite from densely packed urban centres. Sonipat’s allure extends beyond its economic prospects, as buyers increasingly prioritize wellness and sustainability in their investment decisions. Large-scale projects with ample open spaces and amenities cater to this demand, offering a harmonious blend of urban convenience and natural tranquillity”.
This seismic shift in preferences heralds a fundamental reimagining of the Indian residential landscape. It’s a testament to a growing appetite for a lifestyle that transcends the mundane, promising a future marked by boundless innovation and sustained growth. Indeed, the road ahead in residential real estate is paved with offbeat destinations where tranquillity and modernity converge, beckoning those eager to invest in a lifestyle, not just bricks and mortar.
