Ashiana Housing, a renowned realty firm, sold 224 luxury flats in Gurugram‘s Sector 93, amassing a staggering Rs 440 crore within a mere 15 minutes of the project’s launch.
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Unprecedented Response The company’s prestigious project, Ashiana Amarah, witnessed an overwhelming response as its phase 3 offerings were entirely sold out within the brief 15-minute window. Ankur Gupta, Joint Managing Director of Ashiana Housing, expressed profound satisfaction with the unprecedented demand, underscoring the company’s brand value and track record of execution as pivotal factors contributing to the overwhelming success.
Child-centric Concept and Market Excitement Gupta attributed the remarkable oversubscription to Ashiana’s innovative kid-centric concept, resonating strongly with discerning buyers seeking enhanced amenities and a superior quality of life for their children. The surge in demand underscores a palpable excitement within the market, reflecting a burgeoning preference for elevated living standards and comprehensive community offerings.
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Expansion Plans Buoyed by the resounding success of Ashiana Amarah’s phase 3, the company is poised to further capitalize on the market momentum by announcing plans for phase 4 in the forthcoming quarter, signaling a robust growth trajectory for Ashiana Housing.
Ashiana Housing boasts a presence in nine key cities across the country. With a formidable portfolio encompassing over 23 million square feet and a satisfied clientele exceeding 17,000 buyers, Ashiana Housing stands as a testament to excellence and reliability in the realm of property development.
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The surge in Ashiana Housing’s sales mirrors a broader trend in the Delhi-NCR residential property market, as indicated by PropTiger data. The sales in the region witnessed an impressive threefold increase during the January-March period, soaring to Rs 12,120 crore from Rs 3,476 crore in the corresponding period last year.
(With Inputs From PTI Agency)
