Amazon India has recently unveiled an exciting addition to its repertoire, introducing a fresh vertical known as “Bazaar.” This innovative segment showcases a captivating array of affordably priced, unbranded fashion and lifestyle products. Catering to the diverse needs and preferences of Indian consumers, Bazaar promises to be a treasure trove of style and utility. What sets it apart is its focus on providing budget-friendly options without compromising on quality or style. This new venture is now accessible to users through Amazon India’s Android app, offering a seamless shopping experience right at their fingertips. With Bazaar, Amazon India aims to redefine the online shopping landscape, making fashion and lifestyle essentials more accessible and affordable to all.
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According to The Economic Times, the e-commerce giant was onboarding vendors to list unbranded products, including clothing, watches, shoes, jewelry, and bags, priced under Rs 600. The estimated delivery time for Prime members is approximately 4-5 days. For this sector, Amazon was supposed to have longer delivery windows because they are inexpensive products, and customers don’t usually prioritize quick delivery.
The introduction of Bazaar was confirmed by an Amazon India spokesperson. Customers, the company stated, can find and purchase reasonably priced home and fashion items offered by vendors, particularly from manufacturing centers located all throughout India, according to The Economic Times.
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Amazon is squarely up against SoftBank-backed Meesho, which has been making headway in the low-cost e-commerce market, with its recent decision to create Amazon Bazaar. For comparable products sold under Shopsy, Flipkart operates a different app.
It’s possible that Bazaar may give Amazon a way to reach new Indian customers. Those who reside in cities and are Prime members tend to choose Amazon India more because it provides speedier delivery in addition to streaming video and music.
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According to a January analysis by research firm Bernstein, mentioned in The Economic Times, Amazon India’s December 2023 user growth was only 13%, mostly as a result of its more expensive products than competitors. Amazon purchased the reseller-focused social commerce firm Glowroad in 2022.
The etailer has been experimenting and growing its live commerce vertical in India, much like other online marketplaces, in an effort to increase customer interaction.
