LinkedIn is trying to increase the usage time from its users and bringing short videos could be one of the appealing aspects to offer.
LinkedIn, is experimenting with a short-form video feed similar to TikTok, following the lead of other popular apps such as Snapchat and Instagram.
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According to TechCrunch, Austin Null, a strategy director at McKinney, found the feature first. He also provided a brief presentation of the latest feed on LinkedIn, which is located in the app’s navigation bar under a new “Video” option. When users click the “Video” button, they are taken to a vertical stream of short videos that can be swiped through with ease.
While sites such as TikTok cover a wide range of content genres, LinkedIn will use the video stream to specifically dedicate to career-related topics. This change is meant to increase platform engagement and discovery by presenting users with simply digestible movies on professional development and expertise, as per TechCrunch.
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The report also states that users will be able to like, comment, and share the video with others. The company has not yet shared the intricacies of how the feed selects which movies to broadcast to users.
Furthermore, the report states that the video feed would feature videos about careers and professions. The newly launched LinkedIn feed is intended to increase engagement and exploration on the network by providing bite-sized videos for users to quickly scroll through. The feature is currently in testing and is not yet available to all users.
“LinkedIn’s new feed would give creators a new place to share their video content and potentially reach more viewers. It’s possible that LinkedIn may also monetise the feed at some point in the future to entice creators to post their video content on the app,” the report by TechCrunch adds.
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LinkedIn recognises consumers’ rising desire for video content as a method of learning from professionals and industry experts. The platform’s testing of this new functionality demonstrates its dedication to adjusting to user preferences and facilitating knowledge sharing within its community.
The launch of a TikTok-style video feed on LinkedIn opens up new options for content creators, particularly those who have found success on TikTok by giving job advice and insights.
Moreover, LinkedIn is experimenting with adding games to its professional platform. App researcher, Nima Owji, spotted code fragments revealing that LinkedIn is testing a unique feature in which player scores are classified by workspaces, thereby “ranking” organisations based on these scores. However, a LinkedIn representative stated that the photographs posted by the researcher are not the most recent versions.
