New Delhi: Walmart-backed Flipkart, the largest online retailer in India, is preparing to join the fast-fashion industry, according to sources cited by Entrackr. Within the next six to eight weeks, the business hopes to introduce 10-15 minute delivery in at least a dozen cities, including Bengaluru, Delhi (NCR), and Hyderabad.
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It also intends to strategically build a network of dark stores in these areas
For the unversed, the company is seen taking the same type of initiatives recently like same-day delivery in 20 locations and the delivery of cakes and flowers for Valentine’s Day in February 2024.
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In order to set itself apart from competitors, the company is anticipated to feature a wide range of products, with an emphasis on groceries, fast-moving consumer goods (FMCG), electronics, fashion, and everyday necessities.
According to someone with knowledge of the events, the corporation is currently relocating staff members within in order to assemble a team for the most recent endeavor.
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Three companies presently dominate the rapid commerce industry in India: Blinkit from Zomato, Instamart from Swiggy, and Zepto. Flipkart introduced Flipkart Quick, a hyperlocal service in 2020 that aimed to deliver food and electronics within 90 minutes.
Earlier in the year, Flipkart declared its intention to introduce same-day delivery in 20 locations.
