There is a lot of meme-activity on the official X account of Nothing India. No, sorry. ‘Nothing India Bhai’. Make no mistake because we certainly did not, as the company has changed its profile name on X from Nothing India to ‘Nothing India Bhai’. So much so that Nothing CEO Carl Pei has also changed his profile name on X to ‘Carl Bhai’. If you are wondering what this scene is all about, read on.
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It all started with Carl Pei’s reply to an X user named Raman who commented on a post shared by the company’s X account. “Why is a brand ambassador needed,” Raman commented on a post that seemingly appeared to insinuate that Ranveer Singh might be appointed as Nothing India’s brand ambassador.
Social media users were surprised with Carl Pei’s response as he said, “We want to sell more phones bhai.”
Ever since, there has been a lot of ‘Bhai’ posts and references on Nothing India’s profile. To begin with, this is Nothing India’s profile name at the moment.
And then, Carl Pei is now ‘Carl Bhai’.
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Nothing co-founder Akis Evangelidis also followed suit.
Carl also had a message for Elon Musk, sorry ‘Elon Bhai’.
Also, here are some memes posted by Nothing India’s X account.
Here’s Flipkart, by the way.
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Nothing, meanwhile, will launch its new phone 2a on March 5. If you are wondering whether the ‘Bhai’ factor is related to the phone launch or not, well, all you can do is wait and watch.
