Tarun grabbed the company’s attention after he placed cakes in order to be delivered at 16 different addresses.
Zomato has mastered the art of engaging social media posts as they regularly raise the bar by making content aligned with the ongoing trends. Meanwhile, as couples worldwide celebrated Valentine’s Day, food delivery apps, including Zomato, experienced a surge in food orders. However, the food delivery giant Zomato found itself in a unique situation, thanks to a Delhi resident named Tarun. This food enthusiast grabbed the company’s attention after he placed cakes in order to be delivered at 16 different addresses. Zomato jokingly exposed Tarun’s ambitious plans on their official X account (Formerly Twitter) and left social media users in splits. The unexpected post left many amused, while others humorously tagged every Tarun they knew.
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Tarun’s impressive skills and dedication became the subject of playful debate among users. In a humorous twist, some users teased Zomato for revealing Tarun’s actions and even compared them with the neighbourhood aunties. Since the post was shared online, it has rapidly gone viral and garnered over 5 Lakh views. Sharing the post, Zomato wrote, “Happy Valentine’s Day to Tarun from Delhi who has sent cakes to 16 different addresses today.”
A user praised Tarun’s organisational skills and humorously suggested that he is gaining a reputation for exceptional service in arranging cakes and flowers for customers’ girlfriends.
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Another appreciated Zomato’s ability to seize every opportunity for making interesting statements.
An individual speculated that he might be an HR professional responsible for 17 employees.
A user urged Zomato not to spoil Tarun’s celebration.
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Another compared Zomato with colony aunties, who keep a close eye on everyone’s activities.
A user wrote, “Men will be men.”
While Zomato as a joke exposed a customer’s Valentine’s Day plans, the food giant had also introduced a special matchmaking feature for the special day. The innovative feature encouraged users to discover potential matches based on shared food preferences, a twist into the traditional matchmaking process. In the app, users could specify their gender and preferences and find their perfect foody match. Adding a delightful twist to the matchmaking feature, the matches were not actually humans but they were delectable dishes. For instance, Mala represented Malai Chaap, Gul was Gulaab Jamun, Raj was Raj Kachori and Urfi stood for Burfi, among others.
