BUSINESS

Flipkart to start delivering products on same day of ordering but there’s a catch

Flipkart is all set to bring joy to millions of customers by introducing same-day delivery across various categories in multiple cities. However, there’s a catch – customers need to place their orders before 1 pm to receive their products before midnight. The rollout is scheduled to begin in February and will gradually expand to serve customers in more cities over the next several months.

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What to Expect:

Flipkart’s new initiative aims to make the same-day delivery experience accessible for a wide range of products. Customers in cities like Ahmedabad, Bangalore, Bhubaneshwar, Coimbatore, Chennai, Delhi, Guwahati, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Ludhiana, Mumbai, Nagpur, Pune, Patna, Raipur, Siliguri, and Vijayawada can expect quick deliveries if they place their orders by the early afternoon.

The categories covered under this initiative include mobiles, fashion, beauty products, lifestyle items, books, home appliances, and electronics. Flipkart’s move is geared towards providing essential items to customers on the same day they order them.

To make same-day delivery possible, Flipkart has been investing heavily in its supply chain and technology infrastructure. The platform has been delivering over 120 million packages monthly and has established numerous fulfillment centers to reach customers even in remote areas.

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In the past year, Flipkart has focused on building fulfillment centers and enhancing tech capabilities to ensure better sorting and higher throughput. The company’s team is actively working on machine learning models and technology solutions for efficient route planning, faster product sorting, and reduced pick-up times from storage areas.

To minimize transit times, orders will be fulfilled from the nearest fulfillment center. Flipkart’s dedication to customer satisfaction is evident in the meticulous planning and investments made to ensure a smooth same-day delivery experience.

Hemant Badri, Senior Vice President, Head of Supply Chain, Customer Experience & ReCommerce Business at Flipkart Group, expressed excitement about the same-day delivery initiative. He emphasized Flipkart’s commitment to customer satisfaction, stating that the service would initially cover 20 cities and expand to include more cities and categories, including large appliances, in the coming months.

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Acknowledging the hard work of Flipkart’s teams, Badri highlighted the investment in cutting-edge technologies, data analytics, and insights into demand patterns to fulfill millions of orders seamlessly. With a focus on streamlining the supply chain, Flipkart aims to provide equal delivery efficiency in both metro and non-metro cities.

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