In recent years, the popularity of Stanley products have skyrocketed, thanks to social media recommendations.
In the world of social media influencing, some of the best promotions come out of organic-unplanned videos. Now, a video that shows the extraordinary durability of a travel tumbler proves this. Earlier this week, a woman named Danielle posted a video on TikTok that showed how her Stanley Quencher Tumbler had survived a car fire. The video showed the charred remains of the car but the tumbler stayed intact. To make it even more impressive, she showed that the ice kept inside the cup had still not melted and shook the tumbler so that people could hear the ice cubes. While demonstrating the cup’s durability and first-rate temperature control, she said, “Everybody’s so concerned about if the Stanley spills, but what about if it melts? Fire yesterday. Still has ice in it.”
Read More: Tamil Nadu Man Performs Stunt on Bike With Crackers, Arrested After Video Goes Viral
This video quickly raked in millions of views and began circulating across other social media platforms such as Instagram and X.
Talking about this video, an X user wrote, “Who knew that seeing that Stanley cup after a fire is what it would take for me to understand the hype.” Another person wrote, “This girl’s car caught on fire and her Stanley Cup was good and it still had ice in it. Stanley Cup better run her a check for good advertising”.
Read More: MP Election 2023: In Indore, early morning voters get treat of free poha and jalebi
As the above-mentioned video created the hype, Terence Reilly, the president of Stanley, shared a clip and said that they would like to send Danielle some new Stanley tumblers and also offered to buy her a new car.
In a minute-long video, Riley said, “We’ve all seen your video and wow what an ordeal and we’re all really glad you’re safe. It shows how Stanley, our Stanleys, are built for life. I’ve seen a lot of comments that we should send you some Stanleys, well we’re going to send you some Stanleys, but here’s one more thing. We’ve never done this before—and we’ll probably never do this again—but we’d love to replace your vehicle.” This generous response by the company was much appreciated by people.
Read More: Indian Fans Go Berserk With Memes as Rohit Sharma’s Men Barge into World Cup 2023 Final
In recent years, Stanley products, especially its Quencher tumbler, have become immensely popular, mostly due to organic social media recommendations. A company spokesperson told AdAge, “The brand has seen a 275% year-over-year increase in sales of its Quencher product”. The 1.1-liter Quencher tumbler, which comes in a number of trendy colours, sells for $45, approximately Rs 3,700.
