In India, there is a duopoly on online meal delivery services between Zomato and Swiggy. Although these platforms quickly bring food from restaurants to your door, they are attacked for adding a “middleman cut” that raises the price.
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This is what the Open Network for Digital Commerce, or ONDC, aims to change by eliminating the middlemen between the customer and the business. Currently, the service is available in a few places, including Bengaluru. It is said that ONDC benefits both; customers and businesses simultaneously, albeit at the expense of sharing your personal information.
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WHAT IS ONDC?
It is an open technology network built on an open protocol that will allow any network-enabled application to identify and engage with local commerce across categories like mobility, shopping, food order and delivery, hotel booking, and travel.
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The platform makes it possible for buyers and sellers to communicate and transact business online regardless of the other applications customers use. Buyers and sellers are not needed to use the same platform or mobile app in order to execute a transaction. They can use a variety of programmes and still carry on business.
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According to the commerce ministry, the foundations of ONDC are to be open protocols for all facets of the entire chain of activities in the exchange of goods and services, much like HTTP for information exchange over the internet, SMPTE for the exchange of emails, and UPI for payments.
WHAT ARE ITS BENEFITS?
With a variety of alternatives for being digitally visible, ONDC offers access to more customers, increased product and pricing discoverability, control over terms, lower operating expenses, and additional opportunities for value chain services like shipping and fulfillment.
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HOW TO PLACE AN ORDER?
- One must go to the ONDC website’s main page in order to place an order.
- Once there, select the ‘Shop on ONDC’ link from the homepage.
- Click ‘Shop Now’ after choosing the platform from which you want to place your order.
- Pick the things you desire and place your order like you would on other platforms.
- Pay the amount. All done!
