Instagram said that the move will help them focus on products and features that provide the most value to Instagram users.
Instagram Live Shopping Feature: Instagram has been making several changes of late to increase its user base. While it introduced several new features, there are some others that will be discontinued in the coming days. One such feature is the ‘live shopping feature’. The social media platform has announced that it will discontinue the live broadcasting feature on March 16.
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The company said that the move will help them focus on products and features that provide the most value to Instagram users.
“Beginning on March 16, 2023, you will no longer be able to tag products in live broadcasts on Instagram. This change will help us focus on products and features that provide the most value to our users,” the company said in a support page.
How it will impact you?
Once this feature is discontinued, users will no longer be able to tag products in their live broadcasts on Instagram.
However, users will still be able to set up and run their shops on the platform as the company continues to “invest in shopping experiences for people and businesses across the feed, stories, Reels, ads and more.”
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Other live broadcasting features remain unaffected
Instagram has stated that no other live broadcasting features will be affected. Live broadcasting features that will continue to be available are the ability to schedule a live broadcast, invite guests to join your live broadcast and hold a live Q&A.
Earlier, the photo-sharing platform announced that it will remove the shopping tab from the main bar at the bottom of the screen.
The button to create a new post will move down, and the Reels tab, which is currently present in the front and centre on the navigation bar, will replace the Shop tab. Also, the liked button has been moved to the upper bar.
