Instagram Reels: The Meta-owned photo and video sharing social networking service on Thursday announced a new music property, ‘1 Minute Music’, which is a set of music tracks and videos, exclusively available on its platform, for use on Reels and Stories.
This includes music from 200 artists across India, including the likes of Dhvani Bhanushali, Neeti Mohan, Shaan, Himanshi Khurana, Aniruth and GV Prakaash Kumar, that will make your Instagram content more entertaining, and inspire other artists to release their one-minute music on the platform as well, the company said.
According to Instagram, Reels is a growing global stage, where artists and music are being discovered. Since launch, artists have been using it to launch their music and share it with others, which inturn is fueling many trends on the platform.
To fuel this further, and to inspire others to unleash their talent as well, Instagram is now releasing the ‘1 Minute Music’ property.
“With ‘1 Minute Music’, we’re now giving people access to an exclusive set of tracks they could use to make their reels more entertaining. We’re also hoping this platform serves as a paradigm for established and emerging artists to share their own music, and create their own videos, all on Reels,” Paras Sharma, Director, Content & Community Partnerships, Facebook India (Meta), said in a statement.
The ‘1 Minute Music’ will be available for people to use within the Reels audio gallery. Over the past year, Instagram has made several additions to its music features. This includes music on feed post, save sounds, voiceover, mixed audio, Superbeat, 2D and 3D lyrics, audio browser amongst others.