- Reliance is reportedly working on a new platform for third-party sellers.
- The company has already started onboarding sellers to its JioMart platform.
- The independent sellers will be offered the same terms as Reliance Retail entities.
Mukesh Ambani-led Reliance Industries is reportedly working on a platform to bring third-party sellers to its fold. The company has started onboarding independent sellers to its JioMart app, allowing them to sell their products directly to customers.
According to an Economic Times report, the onboarding of third-party sellers is only temporary and once the company’s new platform is ready, the sellers will likely be moved to the new platform.
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It is to be noted that the independent sellers are currently allowed to offer their products only in those segments in which Reliance does not have a presence – auto accessories, sports goods, books, perfumes and more. The upcoming platform will reportedly focus on these categories.
This move is reportedly aimed at complying with the Indian government’s upcoming ecommerce policy, which will reportedly mandate that marketplace operators and sellers remain distinct entities.
“Hence, Reliance is already preparing itself for such a structure. At the same time, it wants to support other ecommerce sellers or brands who want to go online and hence building a separate marketplace platform,” an industry executive aware of Reliance’s plans told ET.
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Reliance is reportedly working on onboarding around 1,000 independent sellers to its platform. The sellers will reportedly operate on JioMart till the government announces its e-commerce policy and then will be shifted to the new platform once it is launched.
Independent sellers are reportedly being offered the same terms as Reliance Retail entities. This includes a similar commission, free deliveries and no minimum order value.
Reliance is currently behind Amazon and Flipkart in the e-commerce segment. The company is using its offline presence as an advantage and received a shot in the arm after acquiring 947 stores being used by Future Retail across the country.
