Vivo returned as title sponsor in 2021, despite speculation that they were seeking to transfer the rights to a suitable bidder, and the BCCI approved the move.
Tata Group will replace Chinese mobile manufacturer Vivo as the Indian Premier League’s title sponsor from this year, the event’s governing council decided in a meeting on January 11.
“Yes, Tata group is coming in as IPL title sponsor,” IPL chairman Brijesh Patel confirmed the development to PTI. “Yes, Tata group is coming in as IPL title sponsor,” IPL chairman Brijesh Patel confirmed the development to PTI.
Jay Shah, secretary of BCCI, commenting on the decision said, “This is indeed a momentous occasion for the BCCI IPL as the Tata Group is the epitome of global Indian enterprise with an over 100 year old legacy and operations in more than 100 countries across six continents.”
Further, Shah expressed the board’s pleasure at Tata group’s trust in the IPL growth story and aims to take Indian cricket and the IPL forward to greater heights with India’s largest and most trusted business.
He also added, “The BCCI like the TATA Group is keen to promote the spirit of cricket across international borders and the growing popularity of the IPL as a global sporting franchise, bears testimony to the BCCI’s efforts..
Vivo had a deal worth Rs 2200 crore for title sponsorship rights from 2018-2022, but after the Galwan Valley military confrontation between the Indian and Chinese armies in 2020, the brand replaced it with Dream11.
Nevertheless, Vivo returned as title sponsor in 2021, despite speculation that they were seeking to transfer the rights to a suitable bidder, and the BCCI approved the move.The 2022 mega auction for IPL is set to take place in Bengaluru in the second week of February.
