Founded in 2013 by Vaibhav and Sahil Kakkar, Gurugram startup Web IQ Inc’s flagship product RankWatch provides marketing teams better SEO solutions by using AI and data intelligence.
The global agencies SEO services market is expected to grow from $37.84 billion in 2020 to $40.92 billion in 2021 at a CAGR of 8.1 percent, according to Business Wire.
The agencies SEO services market consists of the sales of SEO services and related goods by agencies or companies that provide search engine optimisation services for businesses.
One such company is Web IQ Inc founded in 2013 by brothers Vaibhav and Sahil Kakkar. The Gurugram-based startup helps businesses and communities understand digital marketing and assists them in running campaigns and tracking their progress.
Its flagship product RankWatch claims to have helped several brands — including Naukri.com, BookMyShow, Makaan, Reliance, MakeMyTrip, etc. — get actionable data on their rankings, backlinks, and SERP competitors to grow their organic traffic.
“We built RankWatch as we saw the need for marketing technology products in the SEO industry, providing services to some of the top global companies. We could see a lot was lacking in the technology available to help organic marketers, and we decided to build what we could not get,” the co-founders tell YourStory
With its unique set of tools, RankWatch streamlines workflows to minimise operational chaos and maximise time for building strategies.
Recently, the duo has built ‘Web Signals’, which monitors brand mentions, competitors on the web, news sites, blogs, forums, podcasts, and social media.
“Web Signals was built to solve our own challenge of monitoring what people were saying about us and our competitors on different media channels,” adds co-founder Vaibhav Kakkar.
Web Signals — a subscription-based tool that allows new users to track up to 10,000 mentions at zero cost — can provide data from more than 120 million sources, Sahil Kakkar, Founder and CEO, Web IQ Inc, says.
The startup did a Beta test for Web Signals and got over 500 paying customers. From this, it raised $150,000 without diluting any equity. Web Signals’ services are spread across basic and premium plans that cost $29 and $99 per month, respectively.
