AMARAVATI: The Centre has nominated Andhra Pradesh as a member of the task force for National Digital Tourism Mission. The task force has been formed by the ministry of tourism for augmentation of digitalization in the tourism sector and to enhance opportunities for tourism enterprises to expand their market reach, growth, operational efficiencies, and sharpen their competitive edge.
“It is a privilege to get nominated as a member state in the task force for National Digital Tourism Mission,” said special chief secretary Rajat Bhargava. “The objective of setting up of the task force is to identify key challenges and opportunities for digitalization in travel, hotel, catering and other service sectors co-related with tourism, and also to create awareness on digitalization of tourism amid sub-sectors,” he said.
He said NDTM would be able to harness digitalization in tourism sector which will facilitate exchange of information and services in the tourism sector spreading across national and state tourism organizations, tourism service providers, tourism destinations, products, experiences and tourists.
“The task force has to submit a report within three months with specific agenda. It will also identify major stakeholders of tourism ecosystem for digital mission, domain principles and technology principles. The task force has to describe the context and justification of NDTM, its mission, vision, objectives and overall scope,” explained Bhargava.
It would also list domain areas of high priority and of high impact, study the standards and regulations governing travel, tourism and hospitality. The task force would propose architecture, principles, roadmap, strategies, and shared platform for promoting digitalization in the tourism sector.
Tourism, which is one of the key growth engines for development, has been badly hit by Covid-19. “In this context, it is a progressive initiative by the Centre to move towards the digitalization of tourism as it would provide an opportunity to boost tourism across all segments,” he added.
The task force will augment digitalization in the tourism sector and enhance opportunities for tourism enterprises to expand their market reach and growth
